What if your outfit could do more than just make you look good? What if it could also make you feel energised and brimming with feel-good vibes? That’s the idea behind dopamine dressing: a fun and empowering approach to style that focuses on wearing clothes that spark joy and influence your emotions.

By choosing vibrant colours, playful patterns, and dramatic fabrics, you can create outfits that radiate positivity and reflect your unique personality. Dopamine dressing is all about harnessing the emotional power of fashion to support your overall well-being – and potentially boost the outlook of others around you too.  

Whether it’s a cosy, colourful sweater that feels like a warm hug, a bold accessory that makes you smile, or a pair of quirky shoes that add a spring to your step, the goal is the same: to prioritise happiness through self-expression.

Here are some vibrant dopamine colours to try:

Warm golden yellow

Cheerful and positive, warm golden yellow can instantly brighten your mood and fill you with energy. Incorporate this uplifting colour into your wardrobe with a golden-yellow vest or a statement midi skirt. These pieces will add a sunny glow to your outfit, making every day feel like a fresh start. Clothes in warm orange tones, like a textured cardigan or satin maxi slip dress, are equally fantastic for a vibrant look. If you are in a warm colour season, pair yellow and orange with gold jewellery to compliment your skin tone.

Turquoise
Refreshing and invigorating, turquoise sparks creativity and brings a calm, positive energy. This cool-toned shade can be particularly flattering for individuals with neutral or cool undertones, but the exact shade that suits you best depends on your personal colour palette. A professional colour analysis will help you identify whether soft aquas or bolder teals work best for your skin tone. Try a turquoise laser-cut blouse or a breezy oversized T-shirt, effortlessly pairing it with silver jewellery and crisp white jeans.

Scarlet

Bold and vibrant, scarlet exudes energy and confidence. Because it’s such a striking colour, introduce it subtly into your wardrobe - think scarlet ballet pumps or a sleek handbag. For a more daring option, a scarlet blazer or tailored trousers can make a powerful statement without overwhelming your look. Scarlet looks exceptional if you have been analysed as a Bright Winter as it matches the high contrast within your features. Scarlet can also suit the Deep Autumn, Light Spring and Warm Spring colour seasons.

Lime green
Full of vitality and freshness, lime green adds a playful touch to your style, and wenr mainstream in 2024 with Charli XCX’s ‘Brat Girl Summer’ trend. This zesty shade can be a tricky one to wear as it offers vivid contrast and vibrancy. Go for lime green accessories, like a fun crossbody bag or a pair of statement earrings, to complement your outfit. If you’re feeling adventurous, opt for a lime-green blazer and pair it with neutrals like navy or beige for a stylish balance that enhances your natural colouring. Lime can work well for swimwear, especially if you have a good tan (fake or otherwise!).

Hot pink
Lively and attention-grabbing, hot pink is perfect for injecting a girly pop of colour into your wardrobe.  Consider magenta leggings for athleisure chic or a bold waistcoat that turns heads. If you’d prefer a smaller splash of colour, hot pink trainers or a slouchy over-sized clutch bag can be the perfect accent to brighten up your day while keeping your outfit fun and fashionable. Find out if this shade suits your colouring with a personal colour analysis.

Your wardrobe has the potential to be more than just a collection of clothes. Dopamine dressing is just one option that boldly invites you to tap into the potential of dressing for joy, confidence and self-expression. Is wearing the rainbow a look for you, or do you prefer a more subtle approach to fashion?